Lego x Pharrell // Hypebeast

Director / Creative / Art Direction

— 2024

We partnered with LEGO to help bring LEGO Over the Moon by Pharrell Williams to life—an innovative project combining LEGO's imaginative play with the limitless possibilities of space. As the media partner, we drove excitement around the launch through authentic, culturally rich, and product-focused storytelling.

Introducing Stargazers, our 360 creative platform celebrating the next generation of boundary-pushing talents who embody Pharrell's vision of creativity and innovation. In the first episode, we feature Paris-based creative Jean Jacques N’djoli, whose work spans fashion, art, and direction. The second episode features Keith Herron, founder of fashion label Advisry — one of the most exciting luxe streetwear brands coming out of NYC.

Stargazers / Jean Jacques N’djoli / Paris

Stargazers / Keith Herron / NYC

For the second phase of the project, we asked both talents about their creative ambitions and launched Moonshots—LEGO-built representations of their visionary goals.

After receiving their initial sketches, we worked closely with the brand’s official set builder to bring their unique concept to life.