Barbour

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Barbour 〰️

Barbour Heritage+ // Hypebeast

Creative / Art Direction

— 2024

To celebrate Barbour’s latest Heritage+ collection, we partnered with producer Kwollem and film director Bafic to create a campaign that explores the themes of craft, legacy, and fatherhood. Offering a fresh perspective through the lens of two influential voices in British culture, they reflect on the importance of heritage in shaping their creative journeys and discuss how their personal experiences with craft and fatherhood inform their work.