Calvin Klein // Hypebeast

Creative / Art Direction

— 2022

Calvin Klein tasked us with creating a 360 campaign that would reimagine their iconic monogram through a contemporary, culturally relevant lens. To bring this vision to life, we partnered with four street artists from London, Berlin, Paris, and Milan—each known for shaping their city’s creative scene.

Together, we explored how the Calvin Klein monogram could be reinterpreted as a symbol of self-expression and identity. Through large-scale murals, short films, stills, and editorial content, each artist infused the logo with their own personal style and local culture, giving it new meaning and resonance.

From concept to execution, the campaign spanned digital and physical spaces, merging art, fashion, and storytelling in a bold, global celebration of creativity.