G-Star Elwood // Hypebeast

Creative / Art Direction

//2023

Re-launching G-Star’s iconic Elwood Jean, this campaign celebrates the power of movement by capturing the uplifting energy of dance and the immersive, out-of-body experience it creates. We collaborated with creatives Maxwell Vice and Pauline Casino, who explore the significance of the sub genres that have influenced their personal styles, while reflecting on the parallels between their creative journeys.

Maxwell Vice / NYC

Pauline Casino // NYC