Audemars Piguet x Marvel
〰️
Audemars Piguet x Marvel 〰️
With Great Power // Hypebeast
Creative / Art Direction
— 2023
To celebrate the release of Audemars Piguet and Marvel Entertainment’s limited-edition Royal Oak Concept Tourbillon “Spider-Man” watch, we partnered up with the Swiss horology expert to create the "With Great Power" campaign. Featuring local community heroes Kevin Hart, Nour Arida and Loyle Carner, we explored how their philanthropy and creative outlets embody the spirit of Peter Parker's iconic slogan - “With great power comes great responsibility”.
From Hart's Help From the Hart Charity, Arida's advocacy for women's rights, to Carner's Chilli Con Carner cooking school for young people with ADHD, we showcased the power of using influence for positive change.
