Crocs Echo Storm
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Crocs Echo Storm 〰️
Crocs Echo Storm // Hypebeast
Creative / Art Direction
— 2023
Building on the success of the Echo The Street partnership with HYPEBEAST, Crocs sought to elevate the Hidden Spaces concept by introducing the Echo Storm silhouette to an audience of sneaker enthusiasts. The campaign aimed to create engaging, social-first content that authentically reflected the Echo Storm Sneaker's urban roots that connected with a Gen-Z audience.
Taking Hidden Spaces to new heights—literally and figuratively—we crafted a campaign that explored the influence of a city on a musicians' style and sound. By tapping into major music talents Guy2Bezbar and Tion Wayne, the campaign focused on how their cities shape their identity, allowing them to authentically share their stories and shout out their neighbourhoods.
The campaign was executed through a mix of dynamic content formats designed to resonate with a Gen-Z audience, including Social Video, TikTok and Stills.
