Crocs Echo Storm // Hypebeast

Creative / Art Direction

— 2023

Building on the success of the Echo The Street partnership with HYPEBEAST, Crocs asked us to elevate the Hidden Spaces concept through social stills and video, introducing the Echo Storm silhouette to an audience of sneaker enthusiasts.

Taking Hidden Spaces to new heights, literally and figuratively, we crafted a campaign that explored the influence of a city on a musicians' style and sound.

By tapping into major music talents Guy2Bezbar and Tion Wayne, the campaign focused on how their cities have shaped their identities, allowing them to authentically share their stories and shout out their neighbourhoods.

Tion Wayne / London

Guy2Bezbar / Paris